BMW Mobile Game

To enhance the BMW toy car promotion run by Shell in several markets since mid 2017 we created a complementary mobile race game.

The race game acts as an amplifier to drive more frequent visiting of Shell retail locations and generate upsell in toy car purchase, as the physical promotional items unlock bonus features and levels in the mobile game. It attributes to the Shell customer experience, to “make life’s journey better”. The BMW Race game is available in the App Store and Google Play store.

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